General Air “The Cape Buffalo” :30
Land Rover “Dudes in a Defender getting Donuts” 1:00
General Air “The Red Eared Slider” :30
Sheri Dettman "The Desert Lifestyle" :30
General Air “Drain Trouble” :30
Erkies Electrical “Air Cut” :30
“Acting was like my high school girlfriend. We had a great time and if she came to town we might get coffee. But when I met filmmaking I realized this was the person I wanted to spend the rest of my life with.”
The first time Joe Petrilla walked onto a film set he was starring opposite Oscar-winner Melissa Leo in a gritty independent drama that eventually premiered at Cannes. Not long after that he began “film school”, which consisted of writing and directing two short films that played at dozens of festivals, won some awards including best experimental short at the Rhode Island Int’l Film Festival, and were featured Staff Picks on Vimeo.
The Line - 8:00
reConception - 11:57
As a commercial director, Joe has made over 100 commercials for the HVAC industry (don’t ask why) including multiple ADDY award winning spots. He believes that even the most absurd premise should be grounded in truthful performance. He loves casting terrific actors and asking them to do ridiculous things with absolute commitment. A great sight gag and a good pun are two of his favorite things in life. He believes that concept is king, and enjoys writing almost as much as directing. Born on a mountain top in Tennessee, he now calls Southern California home.
